Why Register Your Bike with the Manufacturer?

When you purchase a new bike, registering it with the manufacturer might feel like an optional step—but it’s actually a crucial move to protect your investment. Whether you ride for fun, fitness, commuting, or competition, here’s why you should take a few minutes to register your bike.

1. Activate Your Warranty

One of the main benefits of registration is that it activates the manufacturer’s warranty. Most brands offer coverage for manufacturing defects or structural issues (like the frame or fork), and some even offer lifetime warranties.

Without registration, your warranty might not be valid—or could be more difficult to claim.

2. Get Notified of Safety Recalls

In the event of a safety issue or product recall, brands notify registered owners directly. By registering, you ensure that you’ll be contacted quickly and given the steps or replacement parts needed to resolve the issue.

If your bike isn’t registered, you might never hear about it.

3. Proof of Ownership in Case of Theft

Registration provides an official record that the bike belongs to you. If your bike is stolen, this documentation will make it easier to file a police report or insurance claim. It can also help authorities return the bike to you if it’s recovered.

4. Easier Access to Customer Support

If you ever need service, replacement parts, or warranty support, registration makes the process faster and smoother. The manufacturer will have access to your bike’s details (model, size, groupset, purchase date, etc.), which helps speed things up.

5. Increases Resale Value

When it comes time to sell your bike, a registered bike with a clean history is more appealing to buyers. It shows that the bike is legitimate, well cared for, and possibly still under warranty.

How to Register Your Bike

Registering is quick and easy—usually just a few steps on the brand’s website. You’ll typically need:

• Your bike’s serial number (often found under the bottom bracket)

• A copy of your purchase receipt

• Your contact information

Registration Links by Brand

Here are the official registration pages for the main bike brands we carry:

• Trek : https://www.trekbikes.com/ca/fr_CA/productRegistration/ 
• Electra : https://electra.trekbikes.com/ca/fr_CA/productRegistration/
• Giant : https://www.giant-bicycles.com/fr-ca/registration 
• Liv : https://www.liv-cycling.com/fr-ca/registration 
• Momentum : https://www.momentum-biking.com/fr-ca/registration
• Argon 18 : https://www.argon18.com/fr-ca/support/bike-registration 
• Cervélo : https://www.cervelo.com/fr-FR/support/registration 
• Juliana : https://www.julianabicycles.com/en-ca/pages/bike-registration 
• Santa Cruz : https://www.santacruzbicycles.com/fr-ca/pages/owners-club 
• Gazelle : https://www.gazellebikes.com/en-ca/register
• Factor : https://ca.factorbikes.com/product-registration

Not sure how to register your bike or can’t find the right link?

Come see us in-store, and we’ll be happy to help walk you through the process.